WordPress It’s not just for Blogs anymore

I’d like to talk about how WordPress is no longer just for bloggers, how it’s being used by organizations like Estee Lauder, McGraw-Hill, and the local landscaper to build websites that help increase the bottom line.

I’ll be discussing things businesses can do to see how effective they are in their campaigns, past the basic google analytics. A/B testing, conversion tracking, and optimization.

Attendees of this talk could be business owners, or freelancers/developers of said business owners.