{"id":281,"date":"2012-06-10T10:05:21","date_gmt":"2012-06-10T17:05:21","guid":{"rendered":"https:\/\/2012.reno.wordcamp.org\/?post_type=wcb_session&p=281"},"modified":"2012-11-21T02:27:26","modified_gmt":"2012-11-21T10:27:26","slug":"wordpress-its-not-just-for-blogs-anymore","status":"publish","type":"wcb_session","link":"https:\/\/reno.wordcamp.org\/2012\/session\/wordpress-its-not-just-for-blogs-anymore\/","title":{"rendered":"WordPress It’s not just for Blogs anymore"},"content":{"rendered":"

I’d like to talk about how WordPress is no longer just for bloggers, how it’s being used by organizations like Estee Lauder, McGraw-Hill, and the local landscaper to build websites that help increase the bottom line.<\/p>\n

I’ll be discussing things businesses can do to see how effective they are in their campaigns, past the basic google analytics. A\/B testing, conversion tracking, and optimization.<\/p>\n

Attendees of this talk could be business owners, or freelancers\/developers of said business owners.<\/p>\n","protected":false},"excerpt":{"rendered":"

I’d like to talk about how WordPress is no longer just for bloggers, how it’s being used by organizations like Estee Lauder, McGraw-Hill, and the local landscaper to build websites that help increase the bottom line. I’ll be discussing things … Continue reading WordPress It’s not just for Blogs anymore<\/span> →<\/span><\/a><\/p>\n","protected":false},"author":569348,"featured_media":0,"template":"","meta":{"_wcpt_session_time":0,"_wcpt_session_duration":3000,"_wcpt_session_type":"","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[241],"footnotes":""},"session_track":[4046],"session_category":[],"class_list":["post-281","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-business-community"],"jetpack_shortlink":"https:\/\/wp.me\/pheXbH-4x","jetpack_sharing_enabled":true,"session_date_time":{"date":"","time":""},"session_speakers":[{"id":"241","slug":"vid-luther","name":"Vid Luther","link":"https:\/\/reno.wordcamp.org\/2012\/speaker\/vid-luther\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/reno.wordcamp.org\/2012\/wp-json\/wp\/v2\/sessions\/281","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/reno.wordcamp.org\/2012\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/reno.wordcamp.org\/2012\/wp-json\/wp\/v2\/types\/wcb_session"}],"author":[{"embeddable":true,"href":"https:\/\/reno.wordcamp.org\/2012\/wp-json\/wp\/v2\/users\/569348"}],"version-history":[{"count":4,"href":"https:\/\/reno.wordcamp.org\/2012\/wp-json\/wp\/v2\/sessions\/281\/revisions"}],"predecessor-version":[{"id":744,"href":"https:\/\/reno.wordcamp.org\/2012\/wp-json\/wp\/v2\/sessions\/281\/revisions\/744"}],"speakers":[{"embeddable":true,"href":"https:\/\/reno.wordcamp.org\/2012\/wp-json\/wp\/v2\/speakers\/241"}],"wp:attachment":[{"href":"https:\/\/reno.wordcamp.org\/2012\/wp-json\/wp\/v2\/media?parent=281"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/reno.wordcamp.org\/2012\/wp-json\/wp\/v2\/session_track?post=281"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/reno.wordcamp.org\/2012\/wp-json\/wp\/v2\/session_category?post=281"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}